It's also occurred to me that they haven't been completely neglecting advertising to America, as they have been releasing the subtitled version through Crunchyroll...
I think this will be the start of a much bigger marketing run ^ ^
However, what I'm wondering is: Why baseball? I know baseball is big in japan, I'm not sure that's related though. This advertisement was only shown to those watching a sports game. I don't really think that's the right target audience. Maybe Shonen Jump or a cartoon channel, anime magazine, or gaming event. But baseball...
After thinking about it more, they may be thinking that baseball will reach a large audience at once, going for a massive crowd as opposed to focusing on gamers. In Japan, baseball is rather popular even among card gamers, and card games are more widely popular in Japan. I think that they're making a mistake and thinking that the countries are more similar than they actually are. The advertisement itself is not very appealing and the audience is pretty much the opposite of those usually associated with card games, although maybe they are trying to give it the widespread popularity that it has in Japan.
This will reach a lot of people at least, I know when I've been to sports games, I always look around at all of the ads...
So maybe they do know what they're doing, anyways, I look forward to seeing what's coming in the future...
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